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FMK AgencyNov 16, 2023 11:07:29 PM2 min read

HubSpot Announces New Features and Launches End-of-Year Campaign

HubSpot recently announced a number of new features and launched an end-of-year campaign focused on the evolution of sales, why quality over quantity is the right approach for sales professionals, and how to embrace AI in sales. Here at FMK Agency, a leading HubSpot Certified Partner, we are excited to use these new features with our current and future customers!

New Features

One of the most significant announcements is the release of the new Sales Hub prospecting workspace. This new workspace is designed to help sales teams prospect smarter by providing them with a single place to manage all of their prospecting activities, including lead generation, lead qualification, and outreach.

Another notable new feature is the introduction of smarter sequences. Smarter sequences use AI to automatically adjust the timing and content of outreach messages based on individual prospect behavior. This helps to ensure that sales reps are sending the right messages at the right time, which can lead to higher engagement and conversion rates.

HubSpot has also made a number of enhancements to its forecast intelligence capabilities. These enhancements make it easier for sales teams to forecast revenue accurately and identify potential risks and opportunities.

In addition to these new features, HubSpot has also made a number of other improvements to its Sales Hub platform, including a new deal inspection tool, conditional properties, and a record page editor.

End-of-Year Campaign

HubSpot's end-of-year campaign, titled "Connection in the Age of Artificial Intelligence," focuses on the importance of connection in sales, even in the age of AI. The campaign highlights how HubSpot's customer platform can help businesses drive connection and growth.

The campaign includes a number of resources for businesses, including blog posts, e-books, and webinars. It also features a new video that showcases how HubSpot's customer platform can help businesses create personalized and impactful experiences for their customers.

How FMK Agency Can Help You

FMK Agency is a HubSpot Certified Agency that can help you implement and use HubSpot's products and services to grow your business. We can help you with everything from setting up your HubSpot CRM platform to developing and executing marketing and sales campaigns.

If you're looking to get the most out of HubSpot's new features and end-of-year campaign, contact FMK Agency today. We can help you develop a plan to achieve your business goals.