Lancaster, PA is one of the oldest inland cities in the US. Like most towns its size in the area, it once boasted a robust manufacturing industry. Though much of the industry left, former factories and warehouse spaces are being refurbished for new uses. Tobacco Road Luxury Lofts, a converted warehouse space, is a beautiful apartment complex featuring exposed brick walls, refinished original wood flooring and high ceilings. Ahead of opening, they approached us to help with branding, merchandise and a website. We were excited to help them promote their beautiful facilities.
What We Did
We carefully evaluated the property and needs of the client. The branding needed to reflect the rustic-warehouse feel with a cozy element. First, we created a logo that gives a nod to the industrial heritage of the building while keeping things clean and modern. Then, we designed a website that used those industrial embellishments and colors and combined it with a simple navigation that showcased both extensive photography of the building/neighborhood and details of amenities. We capped it all off with a series of t-shirts, hats, and tote bags for tenants to be able to show their pride.
Our Roles
- Web Development
- Graphic Design
- UI and UX Design
- Branding
Tobacco Road Luxury Lofts is a restored, antique tobacco warehouse in Lancaster County. Each flat is unique in its historic offerings and boasts either exposed brick walls, original wood beams, refinished original wood flooring, high ceilings, or a combination of the above, paying homage to each space’s original purpose while providing residents the comfort and style of modern living.
If you ever find yourself in Lancaster and are in need of an apartment, or if you just want to see a slice of American history, make sure to visit the Tobacco Road Luxury Lofts website.
