Differentiating similar products on branding alone? All in a day’s work for FMK Agency. EPIC Carts and their parent brand, ICON EV, have very similar product offerings – both brands offer high-performance electric golf carts at competitive prices. How, then, do you differentiate them enough for consumers to care?
The answer is simple – it’s all in the branding. FMK Agency helped EPIC Carts position themselves as the most rugged, bombastic brand in the family. When it came time to redesign their website, FMK Agency went for bold, striking choices at every possible opportunity. By foregoing the expected and trying something new, FMK Agency helped EPIC Carts stand out from their co-brands in a way that resonated with consumers.
See all that EPIC Carts has to offer at epiccarts.com.
