INSIGHT, in their words, is in the dot connecting business. Their mission is to help entrepreneurs start, build, and grow their businesses through making meaningful connections both internally and externally. When INSIGHT came to us to help refresh their own brand and build a custom website, we knew exactly where we wanted to start.
For visuals, we took INSIGHT’s “dots” concept and connected it ourselves, using sweeping, organic lines and an overall sense of motion. With a sleek, modern typeface and color palette, we sought to appeal to established businesses as well as younger, future-focused ones. Rounding it out with an easily-navigable website, print materials, and merchandise, INSIGHT was positioned to take on a host of new, exciting clients.