We’ll let you in on a little secret: Kansas City has one of the most unsung coffee scenes in the US. Because there are so many quality shops and roasters in town, carving out your lane can be a difficult task. When Transit Coffee decided to open up shop and needed to develop and launch their brand, we were up for the challenge.
Located in KC’s bustling Midtown district, Transit caters to a lot of people on the go. The name, the messaging, and the color palette we landed on all tie into the idea of motion. The logo features a bold block typeface and bright yellow field, which translated easily to signage, coffee sleeves, and stickers.
Transit’s website is simple and features an online ordering app, seasonal menu, and directions to the shop. One of the things that makes Transit unique is that they are a multi-roaster cafe, featuring a rotating selection of beans sourced locally and nationally, and we made sure to highlight that. By the time of their grand opening, the social media campaign we spearheaded had already drummed up enough interest that they were busy from open to close. We have faith that Transit Coffee will continue pulling espresso shots and whipping up delicious breakfast sandwiches for years to come.