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PHONE: +1 816 200 2595E-MAIL: shout@fmkagency.com
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PHONE: +1 816 200 2595E-MAIL: shout@fmkagency.com
Work With Us
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Aurionpro Fintech's Success with a Fractional Marketing Team Approach

Aurionpro Fintech came to FMK with a strong technical foundation and big growth goals. Together, we helped build the marketing structure, strategy, and content needed to support their momentum and connect more effectively with the market.

Quick Hits

  • Sharpened the System: Built a marketing ecosystem that added structure, speed, and consistency—designed to support ongoing fintech growth.
  • Added Execution Power: Stepped in as a flexible, fractional team to get high-level work out the door fast—without adding unnecessary overhead.
  • Put the Platform to Work: Refined and activated the existing HubSpot instance into a functioning B2B engine for lead generation, nurture, and conversion.
  • Connected the Dots: Defined and rolled out a clear, company-wide marketing strategy—aligning voice, message, and market presence to move with purpose.
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The Challenge

Aurionpro Fintech had a strong product foundation but lacked the marketing infrastructure to match it. Without a dedicated team or formal strategy, the U.S. division struggled to build visibility with the very audiences they were best positioned to serve.

Key challenges included:

  • No centralized marketing function or long-term plan in place
  • HubSpot set up but not yet optimized for daily use
  • Brand messaging varied across teams and channels
  • Trade show presence handled ad hoc, without a broader strategy
  • Limited content marketing or lead gen systems to scale outreach

These gaps made it harder to translate technical credibility into market traction—slowing growth and limiting recognition in a competitive space.

 

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What We Delivered

FMK stepped in as a hands-on marketing team focused on building what didn’t exist, fixing what wasn’t working, and connecting the dots across strategy, tools, and execution. The work moved through four core phases:

PHASE 1:

Strategic Analysis

  • Audited market positioning, competitors, tech stack, and messaging
  • Reviewed sales process to identify marketing gaps and missed handoffs
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PHASE 2:

Infrastructure Optimization

  • Optimized HubSpot to support marketing and sales operations
  • Managed key platform migrations and CRM integrations
  • Set up systems for marketing automation and performance tracking
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PHASE 3:

Content + Channel Strategy

  • Built a clear website content strategy aligned to buyer needs
  • Overhauled trade show prep and follow-up for better ROI
  • Created technical collateral and sales support content
  • Rolled out digital assets to support lead generation and nurture flows
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PHASE 4:

Sustainable Process Improvements

  • Launched lead generation programs with measurable KPIs
  • Built analytics dashboards to track what’s working
  • Documented marketing processes and trained internal teams for continuity
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Project Results

01.

Enhanced Tradeshow Impact

Reframed trade shows as a strategic growth channel. With strong pre-show outreach, clear messaging, and purposeful follow-up, events began generating consistent, qualified B2B leads.
02.

Optimized HubSpot Platform

Turned a solid CRM foundation into a high-functioning toolset. Streamlined automation and smarter workflows made it easier to manage leads and drive conversion across the funnel.
03.

Scalable Content Ecosystem

Built a scalable content framework (including website updates, sales enablement materials, and targeted campaigns) that clearly communicated IPFS’s value and supported real growth.
04.

Fractional Marketing Team Success

Brought high-output marketing capabilities without the weight of a full internal team. Delivered fast, strategic work that matched the speed and ambition of IPFS’s goals.
05.

Sustainable Marketing Operations

Put systems in place for long-term success: optimized tools, documented processes, and a trained team ready to run with it.

Conclusion

Working with Aurionpro Fintech showed what’s possible when technical strength meets focused marketing execution. Their team now has the tools, structure, and visibility to match the quality of their solutions—and the momentum to keep building on it.