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PHONE: +1 816 200 2595E-MAIL: shout@fmkagency.com
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PHONE: +1 816 200 2595E-MAIL: shout@fmkagency.com
Work With Us
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Aurionpro Fintech's Success with a Fractional Marketing Team Approach

Quick Hits

  • From Non-Existent to World-Class Marketing: Developed a high-performing marketing ecosystem tailored to revolutionize fintech marketing efforts.
  • Seamless Integration as a Fractional Marketing Team: Delivered enterprise-level capabilities without enterprise-level overhead. Achieved a comprehensive market presence in record time.
  • Leveraging Technology for Measurable Results: Transformed an underutilized HubSpot instance into a powerful B2B lead generation and conversion engine.
  • Strategic Leadership in Industry Conversations: Built and executed the company’s first cohesive marketing strategy, positioning them as an industry leader.
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The Challenge

Aurionpro Fintech (the U.S. division of Aurionpro, an India-based firm that has been designing innovative payment solutions for over 25 years) excels in delivering bespoke fintech platforms and cloud-based architectures. Despite their technical prowess, they had no formal marketing strategy, to the extent that their key client base among payment facilitators, banks, and financial technology firms had never heard of them. Key pain points included:

  • Absence of a marketing department or strategy.
  • Underutilization of HubSpot's advanced tools.
  • Inconsistent and fragmented brand messaging.
  • Reactive trade show participation.
  • Zero content marketing and minimal B2B lead generation efforts.

This disconnect between technical innovation and market presence hindered their ability to fully capitalize on their industry leadership.

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Our Solution

FMK Agency implemented a complete marketing transformation strategy, functioning as their fractional marketing team. This approach focused on rapid, scalable development and measurable results, covering four key phases:

PHASE 1:

Strategic Analysis

  • Conducted an in-depth evaluation of current market positioning, competition, technology stack capabilities, and brand messaging.
  • Assessed sales processes and identified gaps.
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PHASE 2:

Infrastructure Development

  • HubSpot optimization for streamlined operations.
  • Managed platform migration, integrating marketing channels and CRM systems.
  • Deployed performance tracking systems and enterprise-grade marketing automation.
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PHASE 3:

Content Strategy Development

  • Established a cohesive website content strategy.
  • Revamped trade show programming for maximum impact.
  • Developed technical documentation and sales enablement resources.
  • Created digital marketing assets to support lead generation and nurturing.
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PHASE 4:

Sustainable Process Implementation

  • Designed and implemented lead generation systems.
  • Established robust performance analytics.
  • Provided detailed process documentation and team training protocols to ensure long-term scalability.
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Project Results

01.

Enhanced Tradeshow Impact

Transformed tradeshow participation from ad hoc to strategic, with professional materials and pre- and post-event systems that consistently generated B2B qualified leads.
02.

Optimized HubSpot Platform

Audited and fully optimized the CRM system, integrating enterprise-level marketing automation that streamlined workflows and improved lead conversion rates.
03.

Scalable Content Ecosystem

Rebuilt the company’s website, ensuring measurable lead generation. Created high-quality marketing collateral, technical documentation, and email campaigns that effectively communicated their value proposition.
04.

Fractional Marketing Team Success

Delivered enterprise-level marketing without the expense of an internal team. This enabled rapid deployment of initiatives and sustained high-quality execution across all marketing activities.
05.

Sustainable Marketing Operations

Established HubSpot optimization, documented processes, and provided comprehensive training, empowering Aurionpro’s team to maintain and expand their marketing capabilities.

Conclusion

The partnership with Aurionpro Fintech, the U.S. extension of its global parent company, exemplifies the transformative power of a strategic fractional marketing team. By aligning cutting-edge marketing solutions with their technical excellence, we bridged the gap between innovation and market presence, positioning them as an industry leader prepared for sustained growth and success.