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FMK Journal

Nick Hinckley

Why Nostalgia is So Delicious: The Ultimate Hack for Millennial and Gen Z Feels

Successful nostalgic campaigns find the perfect balance between honoring the past, but ...
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La Nae Riviere

Lead Nurturing That Actually Works with Predictive Analytics

If your team feels stuck sending nurture emails into the void, predictive analytics is ...
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Nick Hinckley

The ROI Revolution: Why It’s Time to Rethink Your Marketing Strategy

ROI marketing means putting accurate data behind every decision made. ROI driven ...
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Nick Hinckley

Boosting Multidisciplinary Skillsets With Fractional Teams

Fractional teams bring specialized skills that fill in the gaps.
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La Nae Riviere

Why Most Teams Only Scratch the Surface with HubSpot Automation

HubSpot automation was built to do more. Personalize at scale, automate entire journeys, ...
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Nick Hinckley

From Campaign to Cult Following: Consumers as Subculture Icons

Subculture and consumer behavior are closely intertwined. When a subculture develops ...
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Nick Hinckley

Storytelling with Data: How to Make Spreadsheets Cry

Data is the skeleton that supports, story is the flesh and blood that holds everything ...
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Nick Hinckley

How FMK Agency Amplifies High-Performing In-House Teams

When teams feel supported, they perform at their best, leading to more effective ...
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Nick Hinckley

Using HubSpot and Fractional Teams To Drive Dealer Success

Manufacturers that invest in scalable solutions from the start set themselves up for ...
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Nick Hinckley

Delivering Managed Services at Scale

Hiring a full in-house team isn’t always an option, but falling behind isn’t either.
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