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FMK Journal

La Nae Riviere

How to Get Leadership Buy-In for Big Ideas

Help your boldest strategies survive the boardroom. Learn how to pitch creative ideas ...
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La Nae Riviere

What Is a Customer Persona and Why Does It Matter?

Useful personas are rooted in action: they tell you what pain someone is trying to solve, ...
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La Nae Riviere

Our Top 5 AI Tips for Marketing Teams That Make the Work Easier

AI won’t fix bad marketing, but it can help your team move faster and stay sharp. Here’s ...
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AI Meets Digital Marketing: Smarter Strategies with HubSpot’s AI Tools

AI in digital marketing gives you more chances to connect and fewer missed opportunities.
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How to Get the Most Out of a Pitch Deck

Learn how to create an effective pitch deck that communicates your vision clearly and ...
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How to Manage RevOps Like A Pro

Why your marketing life gets easier when ops are in sync. Learn what RevOps is, how it ...
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Why is Fintech Compliance Important for Marketers?

Learn why compliance is crucial for fintech marketers and how to create clear, compliant, ...
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GA4 Dashboards Explained

Learn how to effectively use GA4 dashboards to gain deeper insights into user engagement, ...
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What Does Thought Leadership Really Mean?

Thought leadership isn’t just LinkedIn hot takes or recycled trends. Here’s how to make ...
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What Does Leadership Alignment in Marketing Look Like?

Discover the importance of leadership alignment in marketing and how it transforms ...
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